Brand, Print

ASA Business Card

The Project

The ASA is the professional association for social anthropology. It was founded in 1946 to promote the study and teaching of anthropology and to uphold the interests and status of the discipline, primarily in the UK, but also extending to the Commonwealth.

Creating a new brand identity was the overall aim of the project. After some iniitial online focus groups with a number of key stakeholders a few areas were identified for further exploration and research.


Focus Group
Design for Print
Visual Design Icon Visual Design
Branding Icon Branding